“That Greenville Sound”

Pitt Records was the house label for Roy Matthews’ Pitt Sound Studio, located in Greenville, North Carolina (in Pitt County, consequently). Fans of typographical errors can relish the Southern Spiritual’s possessive properties or the gripping case of Want v. Won’t, while gospel fans are encouraged to suspend their grammatical standards and enjoy this optimistic ditty.

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“It Want Be This Way (Always)” by Robert Fuller and the Southern Spiritual’s


The Carolina Soul website serves as a living encyclopedia of soul music made in North and South Carolina. We strive to share Carolinian songs and stories of the last half century, and we invite the input of musicians and fans. We hope you will contact us if you have information on bands or recordings from the region.